Padel Zest: Bringing The Vision to Life
Brand Strategy & Visual Identity.
Placeholder slot for launch client brand identity case study — editable anytime in /admin.
The result
- Dug into the vision & feelings of the founder & manager
- Strategy
- Researched the competition & potential use cases thoroughly
- Practicality
- Developed a truly unique brand that the founder and the community love
- Uniqueness
The brief
Padel Zest had a vision of how their brand would look, with a basic logo and website mock-up. We were called in to guide them towards a functioning brand system from which their website could be built.
We don’t arrive with a pre-packaged style and force it onto a business. We started by asking what people already say when they walk out the door, and where the old scrappy visuals were holding the team back.
From there, we built a complete visual identity—logo, colour system, typography, and everyday templates—designed to work just as well on a street banner or workshop table as it does on a screen.
What we did
- 01 Ran a discovery session with the founder & manager.
- 02 Built a clear brand story guide with approved visual metaphor suggestions.
- 03 Researched the Padel market thoroughly and began sketching concepts.
- 04 Presented 3 black and white logo options with mockups and weighted them using our practical rating system.
- 05 Developed the chosen logo option & created a unique colour palette along with a brand guide to show examples of how it could be used.
- 06 Observed with joy as their brand system began to grow into their community.
Project gallery
“[Client quote to be supplied once launch case study is confirmed.]”
Next project: Oakley Community Day
Logo lockup and artwork printed live onto t-shirts at the event.
Ready to build something with your community?
Book a 30-minute intro call with The Coping.